Nike, Mixcloud & RED collaboration MIX with Numaads, Lorn, Hudson Mohawke, Flying Lotus, Onra and more...
7 June 2010

NIKE and (RED) are working together to leverage the power of sport to fight HIV/AIDS with a focus on 2 initiatives: EDUCATION and MEDICATION. As a proud partner of (PRODUCT)RED™, NIKE will contribute 100% of the profits from the sales of (NIKE)RED laces to the Global Fund and to support football-based programs to help fight HIV/AIDS in Africa. 50% will go directly to the Global Fund which provides medicine and support to those affected. Mixcloud are taking part in an event run by Nike and (RED) - entering a Mixcloud team into a fun run and an installation piece into an art exhibition. Their piece is a "24 hour Soundtrack to London" and will involve 24 x 1 hr mixes/cloudcasts to be uploaded to Mixcloud - and this is one of them.

Comments

Display comments as (Linear | Threaded)

No comments

Leave a Reply

Name

Mail

Website

[ Top level ] In reply to

Enclosing asterisks marks text as bold (*word*), underscore are made via _word_. Standard emoticons like :-) and ;-) are converted to images. To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly. Enter the string from the spam-prevention image above: